Game Popularity in the Gambling World
Analysis of Data from iGaming Ontario
The iGaming Ontario data – from Q3 of 2023 – isn’t as detailed as the UKGC data but we can still get some usable information out of it. iGaming Ontario only handles online gaming so keep that in mind when looking at the data.
Wagered amount
Betting       18%
Casino        79%
Poker p2p     2.5%
Revenue
Betting       26%
Casino       71%
Poker p2p    2.5%
While it looks like casino gaming has a bigger share of the pie than in the UK, that’s perhaps because the UK figures had physical store betting included which won’t be included here. In the UK about half of the betting was done in physical stores but we can’t assume that the same is true here, any Ontario people among the readers let us know.
If we then skip to the types of games played at the casino – taken from the full fiscal year 2022-23 data – we get the following picture:
# of Wagers
Slots        48%
Table, Live    32%
Table, RNGÂ Â Â 19%
Analysis of Data from the UK Gaming Commission
Types of Gambling
From the data provided by the UKGC for 2022 to 2023, we can see that, based on the money earned on the customers, the major gambling types handled by the UKGC are divided as follows:
Revenue
Betting physical + online    31.5%
Bingo physical + online     5.0%
Casino physical           5.4%
Casino online            26.7%
Lotteries                27.6%
Other                  3.8%
As can be seen, betting, casinos, and lotteries have a good, roughly equal, chunk of the market each. We are more interested in what games are popular on online casinos, however, and luckily the UKGC drills down in the statistics per vertical, so let’s have a look at what these more specific statistics tell us.
Revenue
Blackjack 3.8%
Card Game 0.0%
Other 5.0%
Poker peer to peer 2.3%
Roulette 9.1%
Slots 79.8%
Table Games 0.0%
OK, I don’t know about you, but those are some interesting figures. Remember that this is for online casinos only, and it only shows how much of the profit comes from each game type. We can see that slots are absolutely crushing all the other game types in revenue, and it is hard to see that that wouldn’t translate directly to playtime and player popularity numbers.
This Is the End My Friend
See you in the next one!
